J.S. Engebretson

• B.A. in Mass Communications - Buena Vista University, Storm Lake, Iowa
• M.A. in Journalism (Advertising Emphasis) - University of Nebraska-Lincoln

As director of the Engineering Strategic Communications office, my role is to facilitate and implement brand and image development strategies for the college, its departments and programs.

I have more than 30 years of experience as a journalist, newspaper editor (plus a stint as an Arthur Murray dance instructor) and a public relations and marketing professional. I taught undergraduate courses as an adjunct instructor for more than 15 years in business writing and business communications. I have centered my career around higher education, because colleges and universities truly are a magical place where we can help change lives through education, research and other innovations.

My responsibilities and expertise include:

• Overall communication and marketing strategies, especially pertaining to reputation and growth of the college
• Brand development
• Business communications and persuasive writing
• Publications/print materials for internal and external audiences
• Web strategic development, orgnization and content
• Media relations
• Event planning and implementation
• Special projects

Find out more about how my team and I can enhance your efforts in communications, brand development and marketing: Engineering Communications webpage