College Boilerplate Message
The College of Engineering embraces its unique role as the sole intellectual and cultural resource for engineering instruction, research and outreach in Nebraska. Through the Complete Engineer® program, students receive a strong technical foundation in engineering, computing and construction while developing additional essential nontechnical competencies sought by industry. The college offers academic programs on three campuses in Lincoln and Omaha, driving economic development in the state while solving problems of global importance.
How we reference the college in all our different forms is vital to our overall brand efforts, especially for prospective and current students, but also for our other important constituents: alumni, industry, stakeholders/donors, employees, etc. We want to ensure the college and our campuses and programs are referenced consistently and clearly to avoid confusion or other issues.
Use Cases
College of Engineering
The College of Engineering is our primary reference, representing both the academic, cocurricular and research enterprises.
- On first reference, use the full university title
Ex: “At the University of Nebraska-Lincoln College of Engineering, we are building complete engineers …” - Prospective Students: primary references
Ex: “The College of Engineering strives to…” - Current Students: when referencing academics, programs, research
- External: most references (may intermix some with Nebraska Engineering when engaging alumni/current students and wanting to build the sense of community/family)
- Internal: especially official and formal documents
- Subsequent References: “The college…” – not “The College…”
Cities (Lincoln / Omaha)
As appropriate, use Lincoln and Omaha to indicate the physical location of the college’s programs from an address perspective.
Nebraska Engineering
Nebraska Engineering is not our primary identifier but is used to help connect the different locations and majors/programs. It represents the college’s greater community (family), including faculty, staff, students, alumni, industry, donors and other constituents who support our efforts.
Use Nebraska Engineering for the following:
- Current Students: can use in written and verbal form for casual references when building the sense of community
- Alumni: casual written / verbal reference – when describing the overall community of which they are a part
- Giveaways / Clothing: especially for audiences who may not necessarily know what the N stands for / to connote community
- Prospective Students: use in “family/community” references = greater community of alumni, student, faculty/staff
Ex: When you join the Nebraska Engineering community, you’ll find…” - Internal: casual references to connote faculty/staffs’ roles as part of the greater community
COE (Not CoE)
This acronym for College of Engineering should only be used internally for faculty/staff communications, especially when appropriate for casual references.
Campuses
Deemphasize campus locations unless it is necessary to clarify.
City Campus is used by the university to reference the downtown Lincoln campus. For the college, City Campus encompasses all programs in the city of Lincoln, including those on the university’s East Campus (Biological Systems Engineering and Agricultural Engineering).
– Do not use “Lincoln Campus”
Academic programs in Omaha are on Scott Campus at the Peter Kiewit Institute at the University of Nebraska at Omaha.
– Do not use “Omaha Campus”
When referencing PKI or Peter Kiewit Institute: use only as needed for location assistance
– “In” PKI or in Peter Kiewit Institute
– Not “at” PKI/ Peter Kiewit Institute – it’s a facility rather than an academic entity.